Design & Development
Website structure, page layouts, navigation, product presentation and responsive presentation across screen sizes.
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Client project / E-commerce / Wix
UNDERGROUND GEM CO
A transactional website for an Australian gemstone wholesaler and retailer, built from scratch and supported through ongoing administration, maintenance and improvements.
Project overview
The business and its website.
UNDERGROUND GEM CO is an Australia-based gemstone wholesaler and retailer. The business hand-cuts and hand-crafts gemstones, including custom sizing, and serves both wholesale and retail customers.
The website is a working e-commerce store where customers can browse products and complete purchases directly online. Wholesale is an important customer segment, so the website also needs to support different customer types and controlled access.
My role
From initial build to ongoing operations.
I designed and built the website from scratch using Wix, and I continue to manage the practical work required after launch.
E-commerce Management
Product-related website administration, content and data management, and support for the online purchasing journey.
Customer Administration
Member approval, customer groups, roles and permissions for wholesale, retail and general visitors.
Ongoing Website Support
Maintenance, troubleshooting, performance checks, updates and improvements as business requirements change.
Commerce & customer access
One website, different customer needs.
The website supports direct purchases while distinguishing customer access through its member and group system.
Wholesale customers
A key customer segment managed through member approval, groups, roles and permissions.
Retail customers
Customers can browse the catalogue and purchase products directly through the website.
General visitors
Unregistered visitors can explore the business, products and available purchasing options.
Website views
The website in action.
Selected views from the live e-commerce experience across catalogue, product, trade registration and mobile.
Administration & maintenance
Supporting the website after launch.
- Content and data management
- Member approvals and customer administration
- Groups, roles and permissions
- Product and stock-related administration
- Website maintenance and troubleshooting
- Performance and loading checks
- Website traffic and available data monitoring
- Google and search visibility monitoring where applicable
- Ongoing updates and improvements
- Day-to-day website operations support
Outcome
A working website with ongoing support.
- Built and launched a functioning transactional e-commerce website.
- Implemented a structure supporting both retail and wholesale customers.
- Continue to manage website administration, customer access and product-related operations.
- Provide ongoing maintenance, troubleshooting and technical support.
- Continue to improve the website as the business evolves.
Work with me
Need someone to build your website and support it afterwards?
Whether you need a new website or ongoing support for an existing one, let’s discuss what your business needs.
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